Marketing Por Internet

Archivo de la categoría ‘Small Business Marketing’

Question from cody4152 at Yahoo! Answer

How to make money online with no money?

My Answer

If want to make money wherever in this world you have to use resources. The typical is to trade your time for money. Everybody got this precious resource from the very beginning of life. The problem is that you can only count with your own time to build your first capital.

As with all investment you have to be patient and savvy. Use some of your time to build something that eventually grows and become your money machine.

If you want to build your own online money machine I recommend you to start your own website. Start with the content. Brainstorm several topics you are interested in and you have learned or want to learn a lot about. Make a list of three to five topics they will be your niches.

Research how easy or hard could be to make money from them. One way is to look at affiliatetips.com and search for your niches at the best affiliate networks.

Choose your niche based on easiness to make money from with affiliate products, your interest level on the niche and the “sexiness” of it. With sexiness I mean that the dating topic in many cases is sexier than the scientific studies about the production of paper mass. You know

Make a keyword research about your niche.

Make a content list about subtopics based on your researched keywords in your chosen topic and put together 15 to 20 article/reviews/interviews of about 350 to 500 words.

Make some videos about the subtopics. Have patience it may take one or two months but you haven’t spend a cent and you’re building value.

By the time try to save $300 to $500. The money is to open your first site at SiteBuilder.com. Why there? Simply because they are good at teaching normal people how to build a website that works and earns money.

From that point you will get god advices how to continue. But have patience and focus on building your future net worth.

Wish you success

Estani Chapel

In my previous post about Maria Veloso’s book “Web Copy That Sells” I showed, the 5 easy questions web copy blueprint she has developed, where you get the structure of your copy.

One thing you MUST be aware of is that people buy on emotions and justify with logic. As she explains, it doesn’t matters how wonderful your vocabulary is, how excellent your grammar is, if your words lack emotion you won’t sell a thing.

Injecting Emotion into the Problem.

Think about the problem and try to depict what emotions are showing up.

Shame?  Laziness?  Anxiety about judgement? Frustration over lack of time?  Annoyance at having to use precious life time for mundane tasks?  Self-rightiousness?  Snobbery?

Then try to write down in phrases or questions. Some example Veloso gives are:

Don’t you just get hopping mad every time you give a kick-ass sales presentation and your prospect still won’t buy anything from you?

Does your ego get clobbered whenever your prospect says no?

Injecting Emotion into What’s Possible

Now you should think about the sensation of relieve that appears after the problem has been solved.

Use suggestive phrases or questions that talk about the possibilities.

Imagine what your life would be like if all your debts were paid and you had a triple-A credit?

Try to write down an emotional scenario where you paint a vivid picture of what it would be like for your reader to experience your product or service. It will connect the reader with your product or service on an emotional level.

More about this subject in the next post

Friendly regards

Estani Chapel

One of my favorite Internet marketing books is “Web Copy That Sells” written by Maria Veloso. In her book she shows us a step-by-step web copywriting process. She has distilled five easy steps consisting in questions you must ask.

The answers to these questions are factual; also you will not be creative in this part of the copywriting process. The creative part will come later. In this way you will be better prepare to write your web copy by yourself or just hire a copywriter you can show exactly what you want to do. Wonderful, isn’t it?

Here are the five easy steps to your web copy. Answer them and your will be on track to build your own sell letter.

Question 1 – What is the problem?

Having identified your target audience you should indentify their biggest problem. Try to find out what is the pain they want to get rid of.

Be like a doctor. Diagnose the problem. Many people don’t even know they have a problem. Make them aware of it.

Question 2 – Why hasn’t the problem been solved?

Continue to play your role as a doctor. Now you should further identify the history of the problem or pain. What remedies and solutions have been attempted and failed?

How is that they haven’t solved their problem and why they are stuck with it?

Question 3 – What is possible now?

Paint a picture of the way things will be when your prospects problems have been solved.

Question 4 – What is new with your solution? What is different with your solution that will eliminate your prospect’s problem?

Present just the substance, wait with any details.

Question 5 – What should you do now?

If you answered the first four questions, and established your objective, you know the answer to this question.

State clearly what you want your prospect to do. This is the call to action.

There you have the structure of your web copy. Now all you have to do is to decorate it. I’ll come with some tips about that later.

Have a nice day

Estani Chapel

Source: “Web Copy That Sells”. Maria Veloso

This hands-on landing page makeover session was held recently for my marketing. I couldn’t be there myself because of birthday party – I’m 41 now

Then a few days later I got this letter from my friend Ylva:

*******

“Hi Estanislao,

Did you attend the landing page makeover session on our team
webinar last saturday?

I did and I must say:

“Vishal totally rocked it once again. Great stuff!!!!!”
So if you haven’t already done so, definitely go check out the
landing page makeover coaching session.

You’ll be surprised by how much you can get out of it

Go check it out here:
http://tinyurl.com/lzzuuq

(give the video a few minutes to load and make sure you stay on -
actual nuts and bolts of the coaching start 10 minutes into the
video)

All the best,

Ylva ”

*****

I checked out the video and I was impressed by the powerful ideas Vishal leave here to everyone in my team.

The good new is that you can take part of this hard to get know-how information.
Act on my advice and check it out now ….
http://tinyurl.com/lzzuuq

Wish You a good day

Estani Chapel

Many entrepreneurs new to Internet Marketing think that it’s enough to gather a bunch of keywords that fit their products or services. They put a well written ad and then is only to wait and see people coming to their websites.

The small business entrepreneur forgets more often than not  that online marketing is about building relationships with the prospects as it is in the real life. You have to provide your prospects with the valuable information their need to solve their problems.

Opening an advertising account and finding the keywords to your website is only one link in the Internet marketing chain. Therefore the smart entrepreneur must have a complete marketing plan that shows the path from advertising to the purchase decision of the prospect.

Wish You big success today

Estani Chapel

“You only have to do a very few things right in your life so long as you don’t do too many things wrong.”

Warren Buffett

In an article published by BusinessKnowHow.com Robin Kohli  - the lead developer of “E-Junkie” offers up these getting started tips to create a Online Web business.

Although he is a technician he focuses this time on the core non-technical issues any new online business faces.

Here are his advices – 4 Keys To Starting An Online Business.

On Mission To Support Your Success

EstaniChapel