Marketing Por Internet

Entradas con la etiqueta ‘Copywriting’

One of my favorite Internet marketing books is “Web Copy That Sells” written by Maria Veloso. In her book she shows us a step-by-step web copywriting process. She has distilled five easy steps consisting in questions you must ask.

The answers to these questions are factual; also you will not be creative in this part of the copywriting process. The creative part will come later. In this way you will be better prepare to write your web copy by yourself or just hire a copywriter you can show exactly what you want to do. Wonderful, isn’t it?

Here are the five easy steps to your web copy. Answer them and your will be on track to build your own sell letter.

Question 1 – What is the problem?

Having identified your target audience you should indentify their biggest problem. Try to find out what is the pain they want to get rid of.

Be like a doctor. Diagnose the problem. Many people don’t even know they have a problem. Make them aware of it.

Question 2 – Why hasn’t the problem been solved?

Continue to play your role as a doctor. Now you should further identify the history of the problem or pain. What remedies and solutions have been attempted and failed?

How is that they haven’t solved their problem and why they are stuck with it?

Question 3 – What is possible now?

Paint a picture of the way things will be when your prospects problems have been solved.

Question 4 – What is new with your solution? What is different with your solution that will eliminate your prospect’s problem?

Present just the substance, wait with any details.

Question 5 – What should you do now?

If you answered the first four questions, and established your objective, you know the answer to this question.

State clearly what you want your prospect to do. This is the call to action.

There you have the structure of your web copy. Now all you have to do is to decorate it. I’ll come with some tips about that later.

Have a nice day

Estani Chapel

Source: “Web Copy That Sells”. Maria Veloso